For inspiration, we draw on our personal histories, passions, and travels and the personalities around us. This helps reveal our overarching design theme.

With the theme in mind, we imagine the person behind the theme. What motivates her, how does she move through the world? What are her values and her quirks?

Done the old-fashioned way…the concepting is an immersive and iterative creative exercise. How will we transform the mahjong suits into iconography from our theme.

We take our creative and apply it to the small surface area of a tile- striking the perfect balance between design, playability and fun.

The application of color further enhances the creative vision. Color also maximizes the readability and therefore playability of the tile.

To enhance the playing experience- we focus on the setting, the table scape, the cocktails, and the music…which are all fair game. Our bespoke playlist puts the finishing touches on the theme. 

To launch a new design, we celebrate the colorful character that inspired the design- her mementos and trinkets- in a photographic vignette of her life. Putting the tiles in situ for them to shine in their element.